USP and Target audience
For this part of the planning of our film trailer we decided as a group to use a different technique to broadcast our information, we made a script and recorded the script and then edited it.
Recording link:
The script:
USP and Target Audience Script
Our target audience will be interested in current affairs and
psychological events that occur in real life. Audiences would view these events
across the news and social media which are therefore platforms we can also use
to promote our film.
We think that both males and females will be interested in
watching our film, as males conventionally enjoy watching action packed films
featuring weapons and violence. But females will also be able to relate as it
is based on realism as it’s not just a male sport.
Middles class people would be an expected group who would
enjoy our film as they’re likely to use their disposable income to purchase
cinema tickets. They can also relate to the key message portrayed in the film
as they can potentially be in this situation. They are also likely to be a part
of a large family and would sympathies with the vulnerable children in the
school.
Young adults will be our target audience as they’re most
likely to enjoy the realism and suspense of the film. Young adults are also most
likely to visit the cinema in the evening which is a typical viewing time for
thrillers as it adds to the overall terrifying experience.
White British people would be most attracted as they can
identify with the main protagonist more as he is also of a white background.
However students and young adults won’t have the income so the cinema is a
cheap activity for them to anticipate for the evening and weekends. They will
also enjoy the built up suspense in the film more.
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