Wednesday, 2 May 2018
Evaluation - How Did You Use New Media Technologies in the Construction, Research, Planning and Evaluation Stages
How Did You Use New Media Technologies in the Construction,
Research, Planning and Evaluation Stages
Video Camera:
One of our most used piece of technology was our HD video camera, this allowed us to film the large amounts of footage for our trailer. The camera also allowed us to film a variety of different camera shots, angles and movements. We accessed the camera through someone in our filming group, meaning we could use it for the lengthy period of time that was needed to capture all of our planned shots. Using a the High Definition camera meant that we could shoot clear and precise footage, so that editing time was decreased. The camera was small and had its own bag, so we were able to carry the camera around easily to the different locations were we planning to film at.
We used a variety of hand held shots and shots using a tripod. We used a lot of hand held shots to create chaos and panic, fitting the thriller genre, and to symbolise as though a student was filming the panic that the students were feeling knowing there was someone in the school with a gun.
Blogger:
We used the software blogger to record all of our research, planning and evaluations of our media project. This was an easy and useful way of recording our progress whilst making our film trailer.
Social Networking:
As I mentioned in my previous evaluation, we used several different media platforms to help advertise our film and get feedback from an audience. We also set up a group Facebook and Snapchat group chat as we found this really useful for communicating in on when and where we should film as we wanted to film as a group. We also found the social media group chats useful for pictures that we had taken it was much easier to upload them into social media than via email.
Premier Pro:
We used the software Premier Pro to edit our film trailer, the software is very advanced and allows you to create a very high quality trailer. During the use of premier pro we speed up and slowed down the way the trailer would be shown to the audience, we added in several different sound effects which enhanced the quality of our trailer. We also added our own music, titles and a voice over recording of a new report.
YouTube:
We used YouTube as a good platform to upload our drafts and any planning ideas that we decided to record rather than just write up. We found YouTube very easy to use and very helpful when exporting importing onto out blogs.
Video Camera:
One of our most used piece of technology was our HD video camera, this allowed us to film the large amounts of footage for our trailer. The camera also allowed us to film a variety of different camera shots, angles and movements. We accessed the camera through someone in our filming group, meaning we could use it for the lengthy period of time that was needed to capture all of our planned shots. Using a the High Definition camera meant that we could shoot clear and precise footage, so that editing time was decreased. The camera was small and had its own bag, so we were able to carry the camera around easily to the different locations were we planning to film at.
We used a variety of hand held shots and shots using a tripod. We used a lot of hand held shots to create chaos and panic, fitting the thriller genre, and to symbolise as though a student was filming the panic that the students were feeling knowing there was someone in the school with a gun.
I Phone 8 (portrait mode):
Instead of using a digital camera to capture photographs for both our film posters and magazine covers we used the new camera feature on the I Phone 8. The portrait mode on the phone captures a clear and crisps photo of an individual, in this case our main character joe. Everyone in the group has this phone so therefore we could all have our own different pictures and could access our phones at anytime to take pictures.
We used the software blogger to record all of our research, planning and evaluations of our media project. This was an easy and useful way of recording our progress whilst making our film trailer.
Social Networking:
As I mentioned in my previous evaluation, we used several different media platforms to help advertise our film and get feedback from an audience. We also set up a group Facebook and Snapchat group chat as we found this really useful for communicating in on when and where we should film as we wanted to film as a group. We also found the social media group chats useful for pictures that we had taken it was much easier to upload them into social media than via email.
Premier Pro:
We used the software Premier Pro to edit our film trailer, the software is very advanced and allows you to create a very high quality trailer. During the use of premier pro we speed up and slowed down the way the trailer would be shown to the audience, we added in several different sound effects which enhanced the quality of our trailer. We also added our own music, titles and a voice over recording of a new report.
YouTube:
We used YouTube as a good platform to upload our drafts and any planning ideas that we decided to record rather than just write up. We found YouTube very easy to use and very helpful when exporting importing onto out blogs.
Evaluation - What Have You Learnt From Your Audience Feedback?
What Have You Learnt From Your Audience Feedback?
Trailer feedback:
In order to get a wide range of feedback we used several different media platforms to distribute our film trailer so that we can receive feedback on both positive and negative things about our film trailer. We decided a good media platform to upload our trailer onto was Facebook.
We received a few comments on the Facebook post, both were positive. One going into more detail about the actual content in the trailer, saying how they like the edited sound of the gun shot and how the trailer builds suspense.
We also received some positive 'reactions' to the trailer on Facebook, 3 people loved the trailer and 2 people liked it. Overall we were happy with the response to the trailer, however we would have preferred a few more comments and some negative comments as well as positive.
Class Feedback (teachers and other media students)
Because of the lack of negative feedback we received on Facebook we decided to show our film trailer to our media teachers, who gave us very constructive criticism. One of our teachers said that we needed to improve the past of the trailer, even though we got the idea of a slow past trailer from the researched film trailer 'Elephant' we were advised to speed up the guns scenes. W were also told to film more clips, so that our trailer broke up more with different settings as from the draft we showed the scenes all looked very similar.
We were told that it was unique that we made our own music for the trailer and that we had used a recent media news report of a school shooting. We given praise for using the current media in our film trailer as it will be relatable to everyone in the world who acknowledges the news headlines.
Trailer feedback:
Facebook Feedback
We received a few comments on the Facebook post, both were positive. One going into more detail about the actual content in the trailer, saying how they like the edited sound of the gun shot and how the trailer builds suspense. Evaluation - How Effective is the Combination of Your Main Product and Ancillary Texts?
How
Effective is the Combination of Your Main Product and Ancillary Texts?
Evaluation 2:
How effective is the combination of my Main and Ancillary products?
For this task I have produced a voiceover that will play over
the top of my final film trailer, my trailer will also include the final images
of my film poster and magazine cover. I have explained the effectiveness of my
overall campaign, and how I have used synergy to combine my three products.
I wanted to include as many stereotypical conventions of the
psychological thriller genre, as well as the typical conventions of the media
product itself. I did this by using synergistic elements throughout my three
products, as I found this helped to promote my film, as audiences instantly
recognised elements such as the font and main character, and link them to the
film.
I used certain conventions in each of my three texts to place
them in the psychological thriller genre, as this would attract the young adult
target audience of my film. Young adults, between 15 and 24 would be most
likely to interest as they enjoy following complex storylines, and watching
exciting films.
On my film poster I decided to forefront the main character,
and then have a faded out image of the same character displayed behind him. My
composition was inspired by the Psycho Shift poster, as this is a thriller film
with a similar plot, and aimed at a young audience. I used Photoshop to create
my film poster; I faded out the image of the main character, as this is
suggestive of the plot, in which most psycho characters have two personalities.
The film would revolve around the lead up to a school shooting, explaining why
I have foregrounded him in my poster, with a long-shot presenting his power and
dominance through his body language.
Evaluation - In What Ways Does Your Media Product Use, Develop or Challenge Forms of Conventions from Real Media Products?
In What Ways Does Your Media Product Use, Develop or
Challenge Forms of Conventions from Real Media Products?
9 frames:
9 frames:
Frame 1: Settings
The first frame of my analysis is our choice of setting, a secondary school. We choose a secondary school setting because it would provide our trailer with multiple different settings to allow us to ensure we had the over crowded settings in a stereotypical physiological thriller. Another reason as to why we choose a slowed down tracking shot to be pout first frame was because it directly gives an insight into our plot, as most audiences would associate this slow image of school lockers with the setting of a secondary school. In my research I found that the use of children characters and school settings are used very often in psychological thriller films, such as 'Elephant' as children are considered the most vulnerable group in society. Therefore, our first frame showing the setting of a school gives an instant indication that the subject of childhood is likely to be involved.
Frame 2: Props
Frame 2 is a focus pull close up of a (pretend) gun, we have used for the purpose of the film trailers genre. This is one of the main points in the trailer that the audience will realise the school is being intruded by someone with a gun, despite their being vulnerable and innocent children in the school. The gun also introduces fear and terror, a convention of the thriller narrative. Like in many thriller films audiences see the antagonist directly tormenting the victims, we used this approach in our film trailer, so that the audience is aware of the plot in the film. This means that audiences are more likely to sympathise with the film trailer because young innocent children are being threatened violently, parents will be drawn to the film because they themselves are parents to children. By using dramatic irony in our film and trailer we will draw a wider audience to our film.
Frame 3: Introducing characters
Throughout the trailer, only two characters are introduced, one of which would be considered the main character. We choose to only have two characters in our trailer because we felt the more characters that are added the more it distracts the audience from the plot. The lack of characters featuring in the trailer also meant we could focus on developing the villains characters, so that the audiences can get an insight into the villains mind.
In the Final Bell trailer the main character wears a mask on his face covering his identity, we did this because generically in my researched films of shooting films the characters wear something to disguise their identity. An example of a real media product that uses masks on their villain characters would be the Joker who plays in 'The Dark Knight' and the villains that play in the recent marvel film 'Spiderman Homecoming', these characters are wearing a mask to not only hide their identity but to also make the audience aware that these characters are the villains in the film.
Frame 4: Camera and Editing
Before filming our trailer, we made a plan of what we wanted to capture for our film trailer, this plan included all of our camera shots, movements and angles.
Frame 4 shows another picture of the gun, lying on a table ready to be loaded up with ammunition. We took this shot with a focused lens on the camera, to create a clear and bright picture of the gun. A close up shot is turned into an extreme close up of the shot as the camera is pulled towards the gun, this shot is used to emphasise the power of the gun, which is a conventional method used when a shooting is the main plot to a film.
Frame 5: Release date
The fifth frame of my analysis is our release date of when our film be in cinemas. We choose to add this into out trailer because it allows the audience to pre book tickets to see the film and to make sure they watch the film on the date that it is released.
Deciding our font was an important task, as it would be used throughout our whole project, so that synergy was created between the different platforms. As a group we decided to use the 'Impact' font as we felt it matched the thriller genre and our plot. We choose this font because it has a look as if it is very simple and basic, just like how a school would make a sign. The 'Coming This September' appears in capital letters, emphasising struggle.
Frame 6: Costume
Frame 6 Shows how we used dark and dull lighting to portray an evil character. We made our main character wear all black clothing, to connote his dark and evil soul, along with the mask hiding his identity.
Frame 7 & 8: Sound
Sound has played a massive role in our film trailer, we had our music made for us and from our researched film trailer of 'Elephant' we decided to use slow past music, that sets a calm atmosphere so that the audience don't anticipate any violence or terror in the film. So that when the plot unveils during the film trailer, the audience is shocked and surprised and want to carry on watching to see if the children get hurt or escape the evil villain.
We also edited in a variety of different sounds to create added suspense to the trailer. A few examples that feature in our trailer could be the reflex of the gun being loaded, we edited in a realistic sound of a gun being loaded up and the barrel being pulled back, we made sure this fitted with what was displayed on the screen. Another added sound into our film trailer was a real media news report, reporting a school shooting in North Carolina because in the time we were editing out trailer a school shooting happened in America, so therefore this real media news report was very relevant to our film and therefore we had to add it into our trailer.
Frame 9: Our film title 'The Final Bell'
The last frame of my analysis is our choice of film title, The Final Bell. We choose this title because it directly sets the scene for our plot, as most audiences would associate this statement with a secondary school. In my research I found that the topic of children, occurs a lot in thriller films, such as 'Taken' and 'Orphan' as children are considered the most vulnerable group in society.
Like the release date that features in the trailer, the title is also in the font 'Impact' so that the audience can see synergy across all of my media platforms that advertise the film. This is so that the audience recognise the font on a poster, magazine or trailer and instantly recognise that the object is advertising the film 'The Final Bell'.
Final Frames: Magazine Cover and Film Poster
Film Magazine:
For my final frame I wanted to incorporate a screenshot of the bottom right section of my magazine, as I feel this section of the magazine most complies with the typical conventions of a magazine cover.
My magazine cover includes a small image of another media product - Naughty List - which is also a thriller.
The close up of my magazine cover also shows a part of the title of my film, unfortunately I didn't use the font 'Impact' because it didn't suit the layout of my magazine, however I did incorporate the font 'Impact' in the actual title of my film magazine 'Crosscut'. This shows synergy across my media platforms which helps to advertise my audiences as they will recognise the font of the titles.
The first frame of my analysis is our choice of setting, a secondary school. We choose a secondary school setting because it would provide our trailer with multiple different settings to allow us to ensure we had the over crowded settings in a stereotypical physiological thriller. Another reason as to why we choose a slowed down tracking shot to be pout first frame was because it directly gives an insight into our plot, as most audiences would associate this slow image of school lockers with the setting of a secondary school. In my research I found that the use of children characters and school settings are used very often in psychological thriller films, such as 'Elephant' as children are considered the most vulnerable group in society. Therefore, our first frame showing the setting of a school gives an instant indication that the subject of childhood is likely to be involved. Frame 2: Props
Frame 2 is a focus pull close up of a (pretend) gun, we have used for the purpose of the film trailers genre. This is one of the main points in the trailer that the audience will realise the school is being intruded by someone with a gun, despite their being vulnerable and innocent children in the school. The gun also introduces fear and terror, a convention of the thriller narrative. Like in many thriller films audiences see the antagonist directly tormenting the victims, we used this approach in our film trailer, so that the audience is aware of the plot in the film. This means that audiences are more likely to sympathise with the film trailer because young innocent children are being threatened violently, parents will be drawn to the film because they themselves are parents to children. By using dramatic irony in our film and trailer we will draw a wider audience to our film.
Frame 3: Introducing characters
Throughout the trailer, only two characters are introduced, one of which would be considered the main character. We choose to only have two characters in our trailer because we felt the more characters that are added the more it distracts the audience from the plot. The lack of characters featuring in the trailer also meant we could focus on developing the villains characters, so that the audiences can get an insight into the villains mind. 
In the Final Bell trailer the main character wears a mask on his face covering his identity, we did this because generically in my researched films of shooting films the characters wear something to disguise their identity. An example of a real media product that uses masks on their villain characters would be the Joker who plays in 'The Dark Knight' and the villains that play in the recent marvel film 'Spiderman Homecoming', these characters are wearing a mask to not only hide their identity but to also make the audience aware that these characters are the villains in the film. Frame 4: Camera and Editing
Before filming our trailer, we made a plan of what we wanted to capture for our film trailer, this plan included all of our camera shots, movements and angles. Frame 4 shows another picture of the gun, lying on a table ready to be loaded up with ammunition. We took this shot with a focused lens on the camera, to create a clear and bright picture of the gun. A close up shot is turned into an extreme close up of the shot as the camera is pulled towards the gun, this shot is used to emphasise the power of the gun, which is a conventional method used when a shooting is the main plot to a film.
Frame 5: Release date
The fifth frame of my analysis is our release date of when our film be in cinemas. We choose to add this into out trailer because it allows the audience to pre book tickets to see the film and to make sure they watch the film on the date that it is released. Deciding our font was an important task, as it would be used throughout our whole project, so that synergy was created between the different platforms. As a group we decided to use the 'Impact' font as we felt it matched the thriller genre and our plot. We choose this font because it has a look as if it is very simple and basic, just like how a school would make a sign. The 'Coming This September' appears in capital letters, emphasising struggle.
Frame 6: Costume
Frame 6 Shows how we used dark and dull lighting to portray an evil character. We made our main character wear all black clothing, to connote his dark and evil soul, along with the mask hiding his identity.
Frame 7 & 8: Sound
Sound has played a massive role in our film trailer, we had our music made for us and from our researched film trailer of 'Elephant' we decided to use slow past music, that sets a calm atmosphere so that the audience don't anticipate any violence or terror in the film. So that when the plot unveils during the film trailer, the audience is shocked and surprised and want to carry on watching to see if the children get hurt or escape the evil villain. 
We also edited in a variety of different sounds to create added suspense to the trailer. A few examples that feature in our trailer could be the reflex of the gun being loaded, we edited in a realistic sound of a gun being loaded up and the barrel being pulled back, we made sure this fitted with what was displayed on the screen. Another added sound into our film trailer was a real media news report, reporting a school shooting in North Carolina because in the time we were editing out trailer a school shooting happened in America, so therefore this real media news report was very relevant to our film and therefore we had to add it into our trailer. Frame 9: Our film title 'The Final Bell'
The last frame of my analysis is our choice of film title, The Final Bell. We choose this title because it directly sets the scene for our plot, as most audiences would associate this statement with a secondary school. In my research I found that the topic of children, occurs a lot in thriller films, such as 'Taken' and 'Orphan' as children are considered the most vulnerable group in society. Like the release date that features in the trailer, the title is also in the font 'Impact' so that the audience can see synergy across all of my media platforms that advertise the film. This is so that the audience recognise the font on a poster, magazine or trailer and instantly recognise that the object is advertising the film 'The Final Bell'.
Final Frames: Magazine Cover and Film Poster
Film Magazine:
For my final frame I wanted to incorporate a screenshot of the bottom right section of my magazine, as I feel this section of the magazine most complies with the typical conventions of a magazine cover.My magazine cover includes a small image of another media product - Naughty List - which is also a thriller.
The close up of my magazine cover also shows a part of the title of my film, unfortunately I didn't use the font 'Impact' because it didn't suit the layout of my magazine, however I did incorporate the font 'Impact' in the actual title of my film magazine 'Crosscut'. This shows synergy across my media platforms which helps to advertise my audiences as they will recognise the font of the titles.
Subscribe to:
Posts (Atom)
-
What Have You Learnt From Your Audience Feedback? Trailer feedback: Facebook Feedback In order to get a wide range of feedback we us...
